Sometimes more than we realize.
In this clip, Rich Smith shares one of the simplest, yet most powerful, concepts in behavioral science:
Framing.
Would you rather buy ground beef that's...
"90% fat-free."
Or...
"10% fat."
It's the exact same product.
The only thing that changed was how it was presented.
That's not manipulation.
It's understanding how people naturally process information.
Whether you're leading a company, marketing a product, or communicating with your team, the way you frame a message can have a profound impact on how it's received.
Watch the clip.
Listen to the full episode of Capitalist Culture®: https://www.capitalistculture.com/