It is not just about fitness.
In this clip, Michael Proman shares a fascinating trend that's reshaping sports, wellness, and even social interaction.
More than half of last year's New York City Marathon runners were under the age of 40.
Why?
Because the real story isn't what people are doing.
It's why they're doing it.
Run clubs have become far more than places to exercise. They are communities. Networking hubs. Social circles. In many cases, they have even become a modern alternative to dating apps.
The biggest opportunities often come from understanding human behavior before everyone else does.
This conversation explores how changing consumer behavior is creating entirely new opportunities for founders, investors, and brands.
Watch the clip.
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