In this clip from Capitalist CultureĀ®, Kurt Luidhardt shares a powerful insight:
š 82% of Americans consider a companyās values before making a purchase.
šŖ 75% have left a brand in the last year because their values didnāt align.
The message is clearāauthenticity isnāt optional anymore.
As Kurt puts it, most businesses are still ignoring the hottest trend in marketing and revenue generation: leading with what you stand for.
This is just a preview. In the full episode, Kurt and I dig into the rise of values-based consumers, the $5 trillion liberty market, and how authenticity will separate the winners from the noise.
š§ Watch the full episode here: https://lnkd.in/gft7WyW4