In this clip, Rick Varunza shares a firsthand story about meeting Jeff Bezos when Amazon was still an unknown online bookseller.
At the time, Amazon seemed like a niche player asking for "a little piece of the pie."
Most people underestimated what was really happening.
Looking back, Rick explains that selling books wasn't the end game.
It was the beginning of building customer relationships that eventually unlocked everything from Prime to AWS and beyond.
Sometimes the most disruptive companies don't start by dominating a market.
They start by earning trust.
Watch the clip.
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