In this clip, Jonathan breaks down what he looks for:
Companies with products and services so embedded, so essential, that customers depend on them daily.
Not optional.
Not trendy.
Indispensable.
As more payment flows move away from cash and checks and onto digital rails, the volume of transactions becomes incredibly predictable.
No constant reselling.
No guessing demand.
Just steady, recurring usage baked into the system.
If a business or individual can’t operate without it, that’s not just convenience. That’s durability.
This is a masterclass in identifying companies that quietly compound because the world runs through them.
🎥 Watch the clip.
🎧 Listen to the full episode on Capitalist Culture®: https://www.capitalistculture.com/