🚗 What happens when your tribe changes?

In this clip from Capitalist Culture, Kurt Luidhardt breaks down one of the most powerful forces in modern business: tribal loyalty.

He explains how Elon Musk’s shift in political alignment turned once-devoted Tesla buyers—who saw themselves as saving the planet—into customers driving gas-guzzling cars instead.

It’s not logic that drives most consumer behavior anymore, it’s identity.

Kurt calls it the “Tribal Economy,” and it’s reshaping how people buy, vote, and trust.

This clip barely scratches the surface of our conversation on values-based markets, authenticity, and why the next era of business belongs to brands that understand their tribe.

🎧 Watch the full episode here: https://youtu.be/Kp7AA2VJqRM