They earn them.
In this clip, Rick Varunza shares one of the most important lessons he learned from Panera founder Ron Shaich.
Financial results should never be the primary goal.
They should be the byproduct of building a great business.
That means obsessing over the customer, executing consistently, and maintaining operational discipline every single day.
Whether you're leading a restaurant, a software company, or a manufacturing business, the principle is the same.
Build a business people love.
The financial results tend to follow.
Watch the clip.
Listen to the full episode of Capitalist Culture®: https://www.capitalistculture.com/