In 2020, while the world was shutting down, Haley Swank's business was taking off.
An unexpected surge in demand for rubbing alcohol helped fuel growth for FLÎKR Fire, the company she co-founded and bootstrapped without outside capital.
Then came a phone call she never saw coming.
Crate & Barrel.
What started as an entrepreneurial idea became a nationally distributed brand that would ultimately generate more than $15 million in lifetime sales.
It's a fascinating reminder that great entrepreneurs don't just recognize opportunities.
They know how to capitalize on them when circumstances change.
Watch the clip.
Listen to the full episode of Capitalist Culture®: https://www.capitalistculture.com/