But only when it's real.
In this clip, Rich M. Smith, MBA Smith explains why authentic limitations are far more powerful than manufactured urgency.
If you genuinely only have room for two new clients this month, say so.
If demand exceeds supply, don't hide it.
People respond to authenticity.
Rich also shares one of Enzo Ferrari's legendary marketing philosophies:
Sell one less car than the market demands.
The lesson isn't about creating artificial hype.
It's about understanding that when something is truly limited, its perceived value increases.
Behavioral science isn't about manipulation.
It's about understanding how people naturally make decisions.
Watch the clip.
Listen to the full episode of Capitalist Culture®: https://www.capitalistculture.com/