Big companies know they have a recruiting brand. Small companies often don’t.
But as Dan Mallin shared on Capitalist Culture, every business—no matter the size—is sending a message to candidates: Do I want to work there?
And here’s the key:
You don’t need every candidate to say yes.
You need the best 1 or 2 to feel like your company is the clear choice.
That only happens when your culture and brand aren’t just written on the wall, they’re lived every day.
This clip is just a glimpse. In the full episode, Dan breaks down how founders can attract top talent and build companies people are excited to join.
🎧 Watch the full episode here: https://www.capitalistculture.com/from-high-school-hustler-to-ai-pioneer-dan-mallin-on-founders-culture-and-the-future-of-capitalis/