Before he built 16 companies, co-founded Superior, and wrote a bestselling book on ethical persuasion, Jonathan DeCollibus was a farm kid learning resilience the hard way—by building fences, getting cut, and killing snakes.
In this clip from Capitalist Culture®, Jonathan shares how those early lessons shaped his mindset as a founder and investor, and why his guiding principle has never changed:
👉 Make better offers to better people more often.
His story proves that capitalism, when rooted in servant leadership and systems thinking, doesn’t just create wealth—it creates lasting value.
🎧 Watch the full conversation here: https://youtu.be/8GGmmG-QjdU