Before email marketing.
Before push notifications.
James Damian helped create anticipation so powerful that customers would gather outside store windows waiting for the curtains to rise.
Every Thursday evening, the windows were covered.
Every Friday morning, the curtains opened.
And people showed up like they were attending a theater performance.
Why?
Because great brands do not just sell products.
They create anticipation.
They tell stories.
They make people feel something.
In this clip, James shares a fascinating lesson on customer psychology, experience design, and the art of creating demand before someone ever walks through the door.
A masterclass in branding that is just as relevant today as it was then.
🎥 Watch the clip.
🎧 Listen to the full episode on Capitalist Culture®: https://www.capitalistculture.com/