Vineet Trakroo

Vineet is a consumer marketing & sales strategist, renowned for his expertise in business transformation. With a career spanning over three decades, he has evolved over 150 brands for more than 70 companies across diverse industries.

He is an expert in driving business strategy and delivering quantum growth with product development, brand management and reengineering operations and governance.

His portfolio includes transforming marketing & sales operations, improving profits, re-building brands, introducing new business and managing large portfolios of consumer brands, for organisations to make them future ready.

Vineet has vast experience working across consumer goods industries namely personal care, food, OTC, packaged commodities, kitchen & home appliances, building materials, home improvement, electrical, automobiles, pharmaceuticals and many more.

Professional Background

In 2013 Vineet founded a boutique consulting organisation, Evolution Strategy Advisors LLP in Gurgaon & Mumbai. His consultancy focuses on devising & executing tailored strategies for the business transformation of consumer companies through operational strategy, marketing, sales, GTM plans and business diagnostics
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Notably, through his innovative "Business Health Analysis," technique he has partnered with respected companies such as Pepsi, Mahindra, Tata Motors, Goodyear, Pfizer, Abbott, Cipla, Lupin, Asahi, Faber Castell, Camlin, General Mills, Saint Gobain and many more.
Vineet has managed business transformation for some of India’s leading corporate: Tata’s: Titan, Murugappa Groups: Parry and Carborundum Universal, improving their profits and sales, enabling more than 300% growth, adding over 1000Cr to their topline.

His last corporate assignment in 2012 was as Chief Marketing Officer & Head of Strategy at Usha International. Before this, he was Vice President & Head of Marketing for CavinKare. He managed most of the Tata brands at FCB Ulka advertising as Business Head and GM. He was the Sales and Marketing head for an OTC business of Beiersdorf India and before that, the first head of marketing for Pidilite’s Fevicol division in 1999.

At the age of 27, Vineet became the head of sales and marketing for Ahmed Oil Mills (Postman Oils, one of India’s esteemed legacy brands).

His career commenced in 1990 in a B2B business as a Management Trainee in Voltas, Electrical Business and he went on to join ABB Ltd as a sales head for electrical equipment: capacitors.

Recognitions

Vineet was recognised in 2013 as one of India’s 50 Most Talented Brand Leaders and in 2020 as Most Influential Global Marketing Leader, apart from many other awards in consulting.
His firm Evolution Strategy Advisors has been honoured as one of the Top 10 most valuable consulting companies in 2024.
His creative insights contributed to a prestigious Cannes Lion, award for advertising Fevicol in 2000.

Education

Vineet holds a degree in Electrical and Electronics Engineering from the Manipal Institute of Technology and an MBA from the Jamnalal Bajaj Institute of Management Studies, complemented by various executive development programs at IIM Ahmedabad.

Vineet’s extensive expertise and strategic acumen position him as a valuable mentor for organizations seeking to enhance their brand presence and drive sustainable growth.