Jeff Zwiefel
Jeff Zwiefel is a highly accomplished and visionary executive with a distinguished career dedicated to promoting health, wellness, and a thriving lifestyle. With a passion for inspiring and empowering individuals, he has made significant contribution to the health and fitness industry and has played a pivotal role in the evolution and growth of Life Time, the nation’s premier healthy lifestyle brand.
As the President and Chief Operating Officer of LifeTime, Jeff leads a team of 30,000 employees who share his dedication to improving people’s lives through innovation and engaging health and wellness experiences. Under his leadership, Life Time as become a beacon of inspiration, providing high end, multi-purpose luxury resorts in 29 states, 131 cities, and 39 major markets in the United States and Canada. These destinations, known as Healthy Way of Life destinations, offer an unparalleled fusion of entertainment, education, and friendly, inviting spaces that cater to diverse wellness goals.
In his role, Jeff Zwiefel oversees all operational aspect of Life Time’s extensive portfolio, ensuring that each destination delivers uncompromising quality and unparalleled service to its members. His disciplined and passionate approach to leadership has fostered operational alignment, accountability, and execution throughout the organization. He as been instrumental in creating strong, collaborative partnerships between the field and corporate teams, enhancing experiences across all Life Time locations.
Jeff’s impact in the health and fitness industry extend beyond his role at Life Time. He serves as a board member on the IHRSA Strategic Advisory Council, an exclusive group comprised of top executives from prominent health and fitness companies worldwide.
With a career spanning more than 35 years, Jeff Zwiefel’ s experience is both comprehensive and diverse. Prior to joining Life Time, he held key leadership positions with NordicTrack, Inc, where he served as Vice President of Product Development and Brand Management. During his tenure, he led brand managements, strategic planning, design, development, and sourcing for a $300+ million product line, encompassing aerobic, strength and wellness equipment. Jeff’s expertise extends across multiple sales and distribution channels, including digital, retail, international and commercial.
Throughout his career, Jeff has demonstrated an unwavering commitment to driving operational excellence and strong financial performance. His powerful vision, communication skills, strategic planning, tactical execution, and dedication to delivering exceptional member experiences have been the cornerstones of his success in each leadership role he has held.
Jeff combines strong academic knowledge with real world experience to create positive impact on the lives of countless individuals. Through his visionary leadership, he continues to inspire healthier and happier lives, leaving an indelible mark on the health and fitness industry and serving as a catalyst for positive change.